Culture and Tourism innovation through partnership and insight
協作和洞察力，推動文化旅遊創新與發展
Greater Bay Area Cultural Tourism Association(GBACTA) aims to promote the beneficial development of Culture& Tourism enterprises and organisations through market awareness and inspiring collaborations.
大灣區文化旅遊協會(GBACTA)，旨在通過市場意識和具有啟發性的協作，促進文化旅遊企業和組織的互惠互利，推進文旅行業的發展。
Vision of GBACTA
We envision a vibrant and interconnected Greater Bay Area where cultural tourism thrives, showcasing the region’s rich heritage and diversity to the world. By uniting various stakeholders, we aim to create a sustainable cultural tourism ecosystem that celebrates Chinese culture and fosters community engagement.
Promote Collaboration
Facilitate partnerships among cultural tourism enterprises, SMEs, and educational institutions to strengthen the industry.
Enhance Market Awareness
Increase awareness of the cultural tourism offerings in the Greater Bay Area through targeted marketing and outreach initiatives.
Leverage Technology
Support the adoption of new technologies and data-driven strategies to enhance operational efficiency and customer engagement in cultural tourism.
Preserve Cultural Heritage
Advocate for the preservation of the region’s cultural heritage while promoting its diversity to a global audience.
Foster Knowledge Sharing
Create platforms for knowledge exchange among members to help achieve brand and business goals collectively.
Project Management
Experience the fusion of imagination and expertise with GBACTA Solutions.
Mission of GBACTA
Our mission is to empower cultural tourism enterprises and organizations by facilitating meaningful conversations and collaborations. We strive to promote sustainable growth, enhance market visibility, and preserve the cultural heritage of the Greater Bay Area through innovative strategies and knowledge sharing.
GBACTA solutions
- Collaborate with fellow enterprises.
- Showcase your projects.
- Experience the world of Culture & Tourism
GBACTA brands
- A world of thought-provoking articles.
- Case studies that celebrate Culture & Tourism.
- Exclusive access to industry insights.
“Connect, Share, and Grow are the core values of GBACTA.”
Rynn Song
CEO, GBACTA
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大灣區文旅協會 Greater Bay Area Cultural Tourism Association 