About the Association

協作和洞察力，推動文化旅遊創新與發展

大灣區文化旅遊協會(GBACTA)，旨在通過市場意識和具有啟發性的協作，促進文化旅遊企業和組織的互惠互利，推進文旅行業的發展。

我們為香港及大灣區的文化旅遊企業、中小企業、教育機構以及個人提供對話服務，共同打造文化旅遊領域的綜合營銷優勢。隨著數據支持的戰略越來越受到重視，大灣區文旅協會希望運用新的技術和個人經驗為行業價值做出新的貢獻。

大灣區文旅協會認為，共享知識可以在社區範圍內成功實現品牌和業務目標。我們希望保護大灣區乃至全中國豐富的文化遺產和文化多樣性，同時鼓勵我們的成員互相學習，向世界推廣中國灣區，推廣中華文化。

Culture and Tourism innovation through partnership and insight 

Greater Bay Area Cultural Tourism Association(GBACTA) aims to promote the beneficial development of Culture& Tourism enterprises and organisations through market awareness and inspiring collaborations.

We facilitate conversations for Cultural Tourism Enterprises, SMEs, Educational Institutions, and Individuals in Hong Kong and the Greater Bay Area, to work together and build comprehensive sales and marketing advantages in the area of Culture and Tourism. With growing importance placed on data backed strategies, GBACTA wants to contribute to the industry’s adaptation to new technologies combined with the value of personal experience.

GBACTA believes that knowledge sharing can successfully achieve brand and business goals on a community scale. We hope to preserve the rich cultural heritage and diversity of the Greater Bay Area and China as a whole, while encouraging our members to learn from each other and promote this exceptional region and Chinese culture to the world.